These are interesting and valuable ideas, organizations, research, and books I've come across on the great digital highway.
Is Groupon Bad For Merchants?
As Groupon prepares for its IPO, critics are circling the daily deals site wondering whether it’s worth the hefty $25 billion valuation it currently holds. Key to the future of Groupon’s success is its ability to woo merchants, with the promise that participating will boost business and draw new customers.
But recent story in TechCrunch highlighted the hesitation that some merchants may feel about getting involved with the site. TechCrunch revisited one merchant who proclaimed that signing up for Groupon was the “single worst business decision” she had made.