Sat
Jul
2
Greenwashers Beware!
Two Sides, an environmental advocacy group known for holding greenwashing marketers’ feet to the fire in the United Kingdom, has launched in the United States.
One of Two Sides’ successes in the U. K. has been its campaign to challenge what it calls “misleading messaging” related to the supposed environmental benefits of electronic billing.
“Research carried out prior to the U.K. campaign launch revealed that 43% of the major banks, 70% of telecoms and 30% of utilities were using misleading environmental statements to support their marketing messages, thereby conflicting with current advertising regulations which are in place in most countries,” said the organization in a statement.
