Ideas with Impact

These are interesting and valuable ideas, organizations, research, and books I've come across on the great digital highway.
Sun Jul 3
The End of Demographics: How Marketers Are Going Deeper With Personal Data

The End of Demographics: How Marketers Are Going Deeper With Personal Data
Better tools allow us to know more about people than just their demographics, including more about their lives, habits and patterns that can help deliver more targeted marketing and value to them.